Like Us on Facebook and Give 5 Star Review

Published: Mar xi, 2021

Last Updated: Apr 1, 2021

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the Big Three.

Google, equally we know, includes companies' star ratings in millions of branded searches and map listings every twenty-four hours. Yelp, the pioneer of local reviews, has published more 200 meg reviews and currently has a market cap of more than $3 billion.

Facebook, of course, is the well-nigh pop social media platform of all time. Facebook claims that fully one-3rd of its 3 billion users look to Facebook reviews to evaluate local businesses. It made some news recently when Bing switched from sharing Yelp reviews to Facebook reviews in its local listings.

But Facebook reviews -- which officially became Facebook Recommendations in 2018 -- are different from reviews on Google, Yelp or other review sites in three of import ways:

1. Having a Reviews tab is optional, so if yous don't desire people to get out reviews of your business on your page, you can just reflect that in your page settings. Many companies with poor reviews choose this option to make those reviews disappear. Nearly review sites don't offer this pick. Facebook does warn companies that cull not to accept reviews that information technology may reduce their business's visibility in search.
2. Facebook reviews are more than likely to lead to discussion and dialogue with other customers than reviews on other sites. Facebook, after all, is built for conversation. If you have a lot of happy customers, this tin atomic number 82 to an online lovefest and bandwagon effect. If you have a lot of unhappy customers, they tin dilate one another'southward complaints and even organize against yous.
3. The primary difference involves star ratings. While all review sites summate star ratings differently, with some using adequately complex algorithms, no one does it quite like Facebook. You run across, since 2018, individuals take not been immune to leave a star rating for businesses. Facebook simply asks whether you lot would similar to recommend or not recommend the business; so, you can write a post describing your experience. Later on you publish the post, Facebook assigns a star rating to your review that information technology factors into an overall star rating for the business organization -- although no star rating is displayed with your individual review.

Let'southward take a closer look at this 3rd difference. Why does Facebook create its own star ratings for businesses based on user reviews, rather than let users exit their own star ratings? And how does it calculate a business'south star rating based on these reviews?

In my research, I've found the answers to be disappointing.

Facebook scrapped user-generated star ratings when it introduced Facebook Recommendations in 2018. The reason Facebook stated for this conclusion at the fourth dimension was that it wanted to encourage more detailed reviews (a minimum of 25 characters, anyhow), and more word and appointment. Too many users were just dropping in star ratings without providing whatever explanation or context.

Of course, Facebook could have required users to leave a 25-character-plus review in order to leave a star rating -- merely hey, who am I to question Facebook on UX?

Facebook doesn't explain how it determines a concern'due south overall star rating based on reviews, across a ambiguous bulletin that pops upwards adjacent to each folio'south star rating:  "This rating is based on how many people recommend or don't recommend the Page, likewise as any by ratings and reviews it may have."

From what I can tell based on a little experimentation, Facebook'due south formula can exist explained more than simply:

• When you recommend a business, Facebook assigns your review five stars.
• When you don't recommend a business, Facebook assigns your review one star.

For example, I looked upward Dallas-area plumbers and institute Public Service Plumbers. They had 5 reviews with a three.4 star boilerplate.

I added a review recommending the service. The star rating immediately rose to 3.7.

Then I deleted that review and added i non recommending the service. The star rating fell to 3.0.

Taking a simple average across the six reviews in each case, information technology was evident that my first review had been assigned 5 stars and my 2nd ane star.

Seems like a pretty blunt instrument, doesn't it? Honestly, considering it claims nigh a billion people turn to its reviews to evaluate local businesses, I think Facebook could practice better.

Nonetheless, you're wise to take Facebook reviews seriously -- and that communication isn't just for local or even B2C businesses. Facebook star ratings announced prominently on Facebook, Google and Bing for organizations of all sizes and types -- national, global and B2B companies included.

People Trust What Other People Say About You More Than What You Say About Yourself.

Learn More Almost Idea Grove's 3rd-Party Validation Solution

hosmerpicamortiver1974.blogspot.com

Source: https://www.trustsignals.com/blog/making-sense-of-facebook-recommendations-how-they-work-and-why-they-matter

Share this post